World Food’s Market Campaign
Three print ads that show foods from around the world are brought to Bloomington, Indiana by the World Food Market.
This is a flyer advertising a food festival run by World Foods Market. Customers can share their favorite recipes and be inspired by others to cook new meals. It is a fun way for the Bloomington community to unite and celebrate where they are from.
An OOH ad that is posted on roads leading to the food market. A way to also display how far away the market is from where you are on the road.
The first ad is an Instagram story that the World Foods Market will post for users to submit their favorite recipes. The World Foods Market will post its favorite recipes that people submit each week and highlight them. The second ad exemplifies how the recipes will be posted.
Darn Tough Sock’s Campaign
Three print ads that show off the diversity of the brand and how everyone can wear them.
Social Media Post
You fit in. Whether you’re an expert, an enthusiast, or an encourager, the socks fit everyone. Darn Tough Socks brings inclusivity, making everybody feel comfortable. The socks are reliable for any demographic and motivate people to strive on their journey in life.
Sidewalk QR NYC Vending Machine Pop Up
New York City is home to one of the largest and most diverse populations in the United States. By adding a hidden QR code in the city and placing the vending machine in the middle of Times Square, everyone who finds it will have access to a free pair of Darn Tough Socks.
Higher Ed Spring Break Sunscreen
Three print ads to display that sunscreen is useful to prevent early aging.
Activation Ad: Show polls of people voting on two individuals, one burned and one who used the sunscreen product. Display the concept that people prefer the person who is not burned. This activates the idea that sunscreen is a health benefit and a way to look your best. This PR idea could also give out product samples and be a pop-up event in malls near skincare aisles, such as Neutrogena, Clinique, and Sephora.
Social Media Ad Ideas:
A split screen of two people trying to take pictures in the same place and look their best. One is glowy and attractive while the other is burnt red and peeling. The caption would be “burnt isn't hot” to show a higher level of attraction towards the person who isn't sunburnt.
Raid
Three different print ads displaying bug personas to scare customers into purchasing Raid.
Ants- I crawl to no limit. From garbage to snacks, I see lying out, I crawl wherever I want. I bring my friends and we trail around together. Spreading germs while building an army. We don’t just visit, we build homes and are here to stay.
Roaches - Not only can I crawl and hide, but I can also fly. I am on your walls, building a colony and spreading diseases. We will appear when you least expect us, too. Just because you thought I was gone, I will come at the most unexpected times.
Flies- Thank you for leaving your door open long enough for me to fly in. I was flying through the trash earlier, so I would much rather be in your home. I am going to lay my eggs inside your sandwich while you aren’t looking. I hope your immune system is strong enough to withstand the amount of contamination I can cause. Unless the Raid can comes out I will continue to invade.
Social—Squatter’s rights angle. The bugs are taking over and invading the house. The play on the mailbox switching to the bug family's names includes humor and also shows how serious the infestation is.
Activation- QR codes in public places give people the opportunity to easily navigate to purchasing the Raid product.
OOH-Invading more than the home… the space too. Plant giant bug statues around cities, particularly in really nice and clean areas. The idea is that people will feel uncomfortable with the bugs being in fancy places and associate this with the uncomfortableness of the idea of bugs in the home, their idea of safety.
